Knowledge was once free. It used to be deeply rooted within our instinct and was instrumental in shaping our wisdom. It possessed a mystical, ineffable value. It was essential to our existence, imparting an exchange laden with insights and full of critical information; like how to read the clouds, to sense the rain, count the tides or knowing which berry to eat. It was a gift which was passed-on from generation to generation. Today we live in the age of information where knowledge is the commodity of our new economies. As we continue to expand the networks of our interconnected lives the data and information we manufacture acts as a form of currency where the feedback from our exchange implicates us in a new form of labour. The digital ‘image’ of our new economies shapes the language of our employment, an image which is far more than just a transmigratory object for the proliferation of aesthetics, politics or emotions